INTO•ME•I•SEE features Leon Goodrum, also known as Leon St. Heron. Leon is an Artist, Musician, Poet, and Father based in San Diego, California. His artistic journey began in the early 2000’s with Hip Hop as a rapper then found his place in the world of design by creating show flyers and merchandise. Leon’s desire to create artist merchandise turned into a clothing brand and design studio called Heron Hues.

“I often pull inspiration from content I think should be recirculated or reworked, I like to think of myself as a visual beatsmith, chopping and rearranging imagery that sparks my interest.”

We’ll focus on his brand Heron Hues, and explore the themes that serve as the undercurrent of his artistry.